New setting and new atmosphere for Mido Design Lab

Many visitors to Mido will have gone to Hall 6, which this year hosts Mido Design Lab. And without doubt they will have noticed the area’s new and highly original “look” that is sure to be talked about. The creator of this innovative and fascinating new layout is Francesco Pagliariccio, a young set designer with Italy’s RAI TV network and a successful designer of sets for fashion events. He is also a consultant at the “Camera Nazionale della Moda” and a professor at the Academy of Fine Arts in Carrara.

“I began with a circle as a geometrical shape that is reminiscent of the eye, lenses and glasses” Pagliariccio explained. “I then built a circular shape with the development of colors that would create a link with a space that inevitably encloses different styles and trends as it does not have pre-prepared stands”. The areas that made it possible to express this link were the floors and ceilings, which, in Pagliariccio’s opinion, are overlooked and/or taken for granted.

“The lighting was one of the elements that I wanted to take special care over” – Pagliariccio continued - “by creating a luminous ceiling that would unite the spaces and, as far as possible, eliminate the sources of light pollution, like service and emergency lights.” The bar in the center of Mido Design Lab is one of the strong points of Pagliariccio’s creation: “a very imposing circular structure that is also light and is based on the versatile “truss” technology, a type of technical support that is frequently used for concerts and large settings. The theme of the large suspended structure is repeated in the clothes worn by the lab’s staff and creates a leitmotif that gives it a well-defined identity”.

Nothing is accidental in Pagliariccio’s project: “Creativity is the watchword at the entrance to the Hall. There are exaggerated, gigantic glasses that are unfinished to emphasize that work is in progress and the research that lies behind each object. After all, it is a “lab” where special objects are created.” Here too “truss” technology is used, not only for the gigantic glasses, but also for a semi-transparent sheet onto which the names of the principal players, the exhibitors, are projected: innovative designers and the creators of unique objects.