Trivex and NXT at MIDO 2008
热点直击：Eyewear District celebrates 130 years of activity
PPG Industries and Intercast Europe S.r.l. announced at MIDO the most recent developments in the field of high-quality lenses and optical materials during a special event that will reunite many leading international eyewear companies, lens casters, European laboratories and press representatives.
Focusing on Trivex lens material and NXT Rx Sunlenses, the event offered the opportunity to present the testimony of two European business partners of PPG Industries and Intercast Europe, who had shown the reasons that prompted their choice of Trivex and NXT for their product offering.
On this occasion, PPG also introduced the new “Trivex. True to Life.” marketing materials, now also available to the European eyecare professionals to better communicate the product’s unique benefits to European consumers.
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