Sover, Olympic eyewear for Beijing 2008

Sover, the leading company for the production of sunglasses and vision frames, will produce the official supplies for the Italian delegation at the upcoming 2008 Olympic Games in Beijing for Freddy, the leader of the fitness and dance clothing, footwear and accessories market, which will be clothing Italy’s Olympic team.

The unisex sunglasses are lightweight, highly ergonomic and feature bright silver-colored frames and protective polycarbonate lenses. As well as “clothing” the Italian team, it will be available from Sover’s optics channel starting June.

Special pop material for Sover opticians will be created to coordinate with the advertising campaign launched by Freddy, already sponsor and official supplier at Coni for the 2008-2010 period.

Satisfaction for Sover, which will be presenting its new eyewear collections at Mido May 9. For this 2008 edition, the company has two stands, one of which is entirely dedicated to Kiton, the Neapolitan couturier and world leader of men’s and women’s tailoring, for which Sover will produce a line of eyewear for men to be presented for the first time at Mido.