The birth of www.lozzaocchiali.it

Against an ochre background, the smiling faces of a man and woman emerge from a group of figures dancing to the frenzied beat of rock ‘n’ roll. We’ve been projected into the Sixties and the home page of the new lozzaocchiali.it website. From the very first page, it conveys the strong personality and Italian style that are typical of the oldest brand in the history of Italian eyewear.

Like the Lozza frames, the website tells the story of last century’s Italians. Fascinating, simple and refined, they dictated the rules of elegance all over the world.

The background music also projects surfers backwards in time on a journey through the styles, uses and customs with the same concept of sophistication and charm at the basis of today’s Lozza.

Precise descriptions of the vision and sun models are joined by the Zoo and Young collections for younger consumers. Their distinguishing and shared features are the classic, refined and vaguely retro lines in sober, elegant colors. Eyewear with character for people who pay attention to details that indulge their refined personalities.

These messages are also conveyed in the website by testimonial Alessandro Preziosi. Intellectual and elegant, the well-known Italian actor guarantees all the values of the Lozza concept and goes perfectly with the modern lines and vintage flavor of the various models.

The lozzaocchiali.it website is therefore a link between the past and the future. The company was set up 130 years ago and the photos of its first employees are flanked by technology and the speed of the web and the eyewear is simply a symbol of this link.